WE BELIEVE that our work does not define who we are, it is simply a means for us to realize the best that we can be… (It’s irresponsible, and destroys autonomy.) WE BELIEVE you shouldn’t spend more than you make. (We work too hard to pretend like we’re “just like everyone else.”) But at the same time… WE BELIEVE there’s no shame in living the good life. WE BELIEVE in giving respect in advance, but expecting it in return… WE BELIEVE in giving everyone the benefit of the doubt… WE BELIEVE the past doesn’t define a person… WE BELIEVE it’s an honor and privilege to be in a position to lend that hand. Our situation (no matter how bad they seem) are not unique, and someone who’s been there before is always ready, willing and able to lend a hand. WE BELIEVE it’s never ok to panic or despair. WE BELIEVE that grumbling by itself accomplishes nothing, and is the preferred medium of cowards and self-appointed losers. You can (and should) offer suggestions and speak your mind, but… WE BELIEVE that once we have experienced success, we are OBLIGATED to help others do the same. WE BELIEVE if you have to rely on deception to succeed, success will eventually become a curse… WE BELIEVE if you take more than you give, any success will be short- lived… WE BELIEVE if you don’t have a truly valuable skill, you don’t deserve success… My reply to his request for help (quoting one of Perry’s own, classic jokes in an attempt to add levity to an otherwise crappy situation) was… I’ll spare you the gory details, but suffice it to say, Perry needed money and he needed it fast. He was calling to inform me that his world had just fallen apart, and he needed help. Only this time, he wasn’t calling to talk business. Perry and I had been friends for a couple years, and we were always calling one another to talk shop and share ideas, so I wasn’t surprised when my phone rang and it was Perry on the other end of the line. If you know Perry’s story, you know that he lost everything…his business…his offices…his employees…his houses…his cars… So how did that happen? How did we get here?Īfter giving it a lot of thought, I realized I could track everything back to an unfortunately incident that occurred in 2008. We also work extraordinarily well together. If you know anything about the five Principals of War Room (Perry Belcher, Roland Frasier, Richard Lindner, Frank Kern, and yours truly, Ryan Deiss), you know that we’re all very, very, very, very, very different.īut despite the sharp differences, the five of us share a deep friendship and a mutual respect that is quite rare in business today.
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